Introduction
Meghna Chaturvedi is Director - Research & Training at Design Incubator R&D Labs Pvt. Ltd.
She has varied experiences in areas of Consumer Research, User Research, Usability Testing, Industry Research and Economic Analysis. She has led several projects using Qualitative and Quantitative Research Techniques across industry verticals like B&FS, Telecom, IT, Manufacturing, Consumer Durables, FMCG, Education & Training and Lifestyle products.
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Educational Background
› Masters in Economics with specialization in Monetary
Economics and Mathematical Economics. (2001-2002)
› Graduate in Economics (Electives: Econometrics &
Statistics) (1998-2000)
Employment Background
› American Express
› Centre for Monitoring Indian Economy (CMIE)
› ACNielsen Org-MARG (The Nielsen Company)
› Millward Brown Research Services Pvt. Ltd.
› Design Incubator R&D Labs Pvt. Ltd.
Research Consulting with Clients
Hindustan Unilever, Kimberly Clark, Vodafone, ICICI Bank, Reliance Mutual Fund, Reliance Life Insurance, Reliance General Insurance, Reliance Polymers, Export Credit Guarantee Corporation (ECGC), HDFC Bank, Castrol, Holcim, Voltas, Kirloskar Oil Engines Ltd (KOEL), Honeywell, Cisco, Nasscom, IBM, Indiatimes, Reckitt Benckiser, Aptech, Ishanya, Levi’s, Tata Sky and Wold Gold Council (WGC)
Consulting and Research Areas
Primary areas of professional interest include Consumer, Market and User Research using advanced Qualitative and Quantitative research and analysis techniques. Research areas pan Customer and Channel Satisfaction, Brand Tracking, Brand Evaluation, Early Concept Evaluation, Ad Evaluation, Usage & Attitude, Market Sizing and Estimation Studies, Economic and Industry trends analysis.
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Meghna Chaturvedi...
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