Introduction
Atul N Joshi is the CEO of Design Incubator. He is a Communication
Design graduate from National Institute of Design, India and
a Communication Design Research Scholar from FABRICA Benetton,
Italy.
He has varied international experience in areas of research
and consulting in Brand Design, Human Computer Interaction
Design, Usability Engineering, Design of Information Systems,
Strategic Design Management, Emotional Design, User Centered
Design Processes, Graphic Design, Animation and Film Making.
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Atul N Joshi...
International design consulting experience
SAP US, Ernst & Young US, American Express US, Vodafone
UK, INCA UK, United Colors of Benetton Italy, Colors Magazine
Italy, Playlife Italy, Killerloop Italy, Nordica Italy, United
Nations Italy, Avis Italy, Rave UK, User Centric US, Motorola US, Avid US,
BBC UK, Stryker US, Penske US
Domestic design consulting experience
TCS, Patni Computers, Reliance, Vakhrangee Software, Vakrangee Electronics, Hindustan Unilever,
Rave Technologies, Design Directions, IDC IIT Bombay, Thermax
India, Eco Axis, ICICI Bank, Hexaware,
E-Gorvernance/ Government of India- DOIT, Land Revenue Department,
Election Commission (in collaboration with Vakrangee)
Academic and commercial training conducted at
IDC IIT Bombay, National Institute of Design, Patni Computers,
Rave Technologies, TCS, Thermax, Eco Axis
Research & interest areas
Brand Design, Usability Engineering, User Studies, Emotional
Design, Device Interaction Design, Mobile Phones, Application
design for financial domains, Design Management, Film making,
Advertising, Game Design, Interactive Story Telling, Theatre,
Script Writing, Acting, Painting, Design & Art History
Previous employments
› FABRICA, Benetton’s Design Research Center, Italy
(Design Researcher)
› National Institute of Design, Ahmedabad
(Design Associate
& Assistant Faculty)
› Human Factors International, India, US and UK
(Senior
Specialist)
› IDC IIT Mumbai
(Project Consultant & Visiting Faculty)
Founded Design Incubator in 2005
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Atul N Joshi...
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