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Business Studies

Design Incubator strongly recommends interviewing client’s stakeholders and domain experts before any project.

‹ Research Advisor Prof. Anirudha Joshi (IIT Mumbai) and Director Atul N Joshi moderate this interview. Director Gautam Karnik acts as an observer.

›   Stakeholders and Domain Experts form an important source to gather
    business insights from.
›   Experts from DI interview Stakeholders and Domain Experts using     psychological probing techniques.
›   Stakeholders have different roles, interests and can provide different     perspectives which may be critical in the development of a product.
›   Often, organizations are unaware about difference of opinions and
    information gaps between stakeholders.
›   Understanding these differences can help expedite decision making and     prevent serious loss of effort, time and revenue.
›   These interviews unearth insights about the vision, business plan and
    valuable information about product users.

Do you know how different stakeholders in your company think about your product?
Find out how we can help you understand the collective vision and knowledge of your stakeholders.
Write to us.

Why Stakeholder Interviews are important for User Centered Design?
Read up more in this article on Boxes & Arrows by Jonathan Boutelle.

What do other design companies think about design research and why it is important?
Read up more in this article on by Steve Calde.


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