Design Evaluation

Design experts evaluate the user experience based on research data, best practices, known standards, design patterns and expert's opinions.

‹ Design Director Atul N Joshi presenting User Centered Design issues identified with help of Design Evaluation.

Expectations from Design Evaluation
Evaluations by experts have their advantages and limitations.
> The advantage is seen when a very limited amount of time is available to evaluate the user experience of a product or service
> Experts can plan a short data gathering exercise, conduct evaluations and make a some valuable recommendation
> Typically, designs are evaluated against heuristics, best practices in design, standards, design patterns and experts’ experience.
> However, evaluations carry a limitation due to lack of extensive contact with end users.
> But, evaluations help identify several design issues and elevate the user experience at least to a certain basic standard.

When to do Design Evaluations?
We recommend Design Evaluation by experts when-
> Products or services have a legacy baggage. Such products and services may have grown organically, multiplying their design problems.
> Products and services need at least some basic standards of user experience. The idea here is to spend minimal time in getting some basic parameters of user experience right… and fast!
> A new product or service is going to be launched shortly.
> Development work is already under way and a check for overall user experience design needs to be done on the prototype.